Whether your company is large or small, when you offer a valuable product or service you can succeed. Even in a down economy. You may work with a franchise, or promote skills as a consultant. You may work as an employee of a local firm or promote products that are household names. Whatever your labors, apply the following principles and your business will excel.
1) Love Your Job: When you really enjoy what you do, you look forward to the jangle of the alarm clock, each morning. If you feel numb, bored, chronically tired or even depressed when thinking about work, change either your attitude or your profession. OK – maybe love is too strong a word. Maybe enthusiasm or respect fit our professional lives better. But, whatever vocation you invest in, make sure it has long-term appeal.
2) The Customer is King: Whatever you do for a living, the customer is always king. Remember, a client will “chat up” forty people about a bad experience but only twenty when singing your praises. Once, I made the mistake of asking a customer to go to the rear of the line to return her product, instead of shoving in front of 8 people that were already waiting ahead of her. It seemed a reasonable request for courtesy, until I got a letter from the corporate CEO…her father! In an effort to get me fired, he sent a dozen “secret shoppers” into my department to test my customer service skills. This backfired and I hit five stars for customer excellence in record time. It taught me an important lesson. When the customer is treated like gold, gold flows into your pocket.
3) Get Your Company Name Out: A “down economy” is a great time to advertise or promote PR. Why? Because no one else is doing it. Your company name is emblazoned across the local business horizon, just as others timidly retract all mention of products and services. This pays off with great dividends, over time. And, don’t kid yourself; it has short-term benefits, too. When you follow-up an article, ad or press release with a phone campaign (either B2B or B2C), the chances of closing a sale double and triple. So, don’t hide in the shadows during a down economy. Leap into the spotlight and benefit by being center stage!
4) Take Time to Serve: Serving your community during hard times builds loyalty and generates great word-of-mouth. Pick something you really enjoy, like the local Boys and Girls Club, your regional library or the city shelter for family support. You won’t need to donate money, either. Just go dressed in company T-shirts or wearing in-office nametags. Then, you can rake leaves, repaint walls or collect cans of food, while quietly advertising that your company cares! It’s amazing how many appreciative people you meet when serving. Out-of-the-blue your firm may be nominated for an award or receive unexpected encomiums. Most often these acts of service are their own reward.
5) Embrace an Honest Work Ethic: This doesn’t mean working harder. It means working with street-smart old-fashioned ethics. During a down economy it’s especially important to give honor where honor is due. Keep an eye out for those that make creative contributions, work overtime or provide consistent cheerful support. When you recognize those that go the extra mile, team members close ranks. They work even harder to make sure your company succeeds. Taking the blame yourself (when appropriate) and giving praise to others when they excel creates an atmosphere of loyal teamwork that sets you firmly on the yellow brick road. By the way, this is a great time to catch “kudo thieves” and send them packing. Employees that stab their fellows in the back to gain points or ride rough shod over other team members (gossip is an overused tool) are better employed by your competitors. During hard times, you don’t need the chaos they cause.
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