Just Do It!

           The phrase “Just Do It,” made famous by Nike ads, inspired a generation. It urged, in three simple words, that all doubt, planning and preparation should be put aside, in favor of action. This sparked a firestorm of protest in some and a deeper commitment to accomplish goals in others.

Our commitment to write can grow deeper as we discover approaches to writing that meet our needs. Some writers seek quiet retreats. Others thrive in the hustling atmosphere of a coffee shop or restaurant. Many find that the rarified atmosphere of a library gets creative juices flowing. The point is that writers should not limit themselves to a specific atmosphere or place. When we “Just Do It” the floodgates of imagination open and words pour onto the page.

Perhaps, the phrase “Just Do It” intimidates because it challenges our self-knowledge. It implies that all anyone needs is grit and determination, when every writer knows the trials inherent in inspiring The Muse.

If you want to “Just Do It,” write down three things that inspire your writing. Perhaps, you write better with music. Maybe you respond to the sounds of nature. It could be that a certain time of day works better for you. Get clear on what fuels your creative consciousness and line these things up. Once you’ve established a creative ambiance, everything else falls into place. 

          “Just Do It” becomes easy to embrace when you know what you need to do! The saving grace in this phrase is that it can be cut to fit according to each writer’s needs. Find out what fires your creativity, provide it for yourself and start writing. Think like a marketer involved in supply and demand and meet your writerly needs. Then, simple as it sounds, “Just Do It!”