When Content is Key

Quality content is key to drawing readers into your book or story. Almost half of those that used to read have been distracted by alternate sources of entertainment over the last three decades, reducing the pool of fans that used to follow specific authors. Our remaining readers are much more refined. The depth and breadth of education has honed their sophistication and discernment, when selecting literature.

In fact, it’s never been more vital for a writer to write well.

With this in mind, think about the following advice for building great content. 1) Write a lot. Prolific writers are much more likely to hit it big with their works. More books on the shelf translate directly into more sales at the register. But, there is another benefit. The more you write the better you get at writing. Think of yourself as an Olympic athlete. Practice really does make perfect. 2) Select an editor with a mindset that matches your own. Just because you’re a good writer doesn’t mean you’re a good editor. Even if you edit for a living, it’s wise to hire someone else to edit your work. Why? Because personal literary works are the hardest things to view objectively. So, hire an editor. A good one! 3) Learn about and use social media.  A great book for those of us that are social media challenged is The Digital Handshake. Written in simple, easily understood language, this book will walk you through every marketing scenario that may confront you on the web.

By far, the most important counsel is to write every day. Make sure that each moment possible is utilized for the development of your talent. Only then can you rest assured that your content is the best you have to offer.